“cxpartners is a business that helps to deliver real change - practical and actual changes that customers see and appreciate.“Richard Pash
Marketing Director, Zurich Insurance UK
Read the case studyPrioritising work in challenging times: Three effective strategies
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The design innovation partner
We believe that what's best for the customer is best for the business.
If you're a customer champion or digital leader in a complex organisation or tightly regulated market, we can help you to:
Understand your customers like never before
Reimagine your products and services
Bring new and better services to market
Become a truly customer-centred organisation
Our work
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Ideas & resources
Continuous improvement - the next phase of the Consumer Duty
The FCA wants Financial Services firms to permanently embed the Consumer Duty.
As July's deadline passes, it's time to turn obligation into opportunity.
How we can helpWhat are the qualities of great user experiences?
James Chudley
We know that the best services result in great experiences for the people who use them but what exactly are the qualities of a great service experience?
Through lived experiences, we have been able to get closer to each step in the customer journey and fully understand the nuts and bolts of our client’s organisation. We discuss a handful of recent examples of us living the experience, exposing ourselves to new contexts and looking at things through the lens of the user.
Somewhere in the Open Finance opportunity space is a sweet spot where adviser needs and client needs line up. But we'll only find it if we approach this the right way.
Reflexive Research: 5 tips to minimise bias
Anna Boscoe
Quite a few years ago, I wrote an article about using ‘reflexive thinking’ to avoid bias in user research. This topic feels as relevant as ever, so I’ve dug it out of the vaults and given it a polish to share with you today.